Influencing Consumer Perceptions

Wiki Article

Online reviews play a pivotal role in shaping consumer perceptions of brands and products. Positive reviews create a favorable impression, positioning the brand as trustworthy, reliable, and deserving of consideration. On the other hand, negative reviews can raise red flags and deter potential customers from engaging with the brand. The overall sentiment of online reviews, whether positive or negative, influences how consumers perceive a brand and its offerings, impacting their willingness to purchase.